Outsourced Marketing & Growth

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Need full time results but only have part time budget?

Grow your CRO or eClinical business with an experienced marketing & sales team.

BC Consulting provides integrated marketing services designed exclusively for CROs and eClinical technology and service providers.  

We plan and execute multi‑channel campaigns, create high‑quality content and provide data‑driven insights; you get a complete growth engine without the cost of hiring in‑house.

Why BC Consulting?

Our fractional model gives you access to a senior marketing team that understands the eClinical landscape.  We bring together strategists, content creators, digital marketers and sales enablement specialists who have delivered successful campaigns for companies like S‑Clinica and MedNet.  Engagements are flexible; you can ramp support up or down as needed.  Whether you need a one‑off campaign or ongoing marketing leadership, we deliver measurable growth.

What we do?

Our marketing experts each individually have decades of experience working for a diverse portfolio of CROs, eClinical Suppliers, and more.  If you have other questions about our services, contact us to setup a short call.  

We develop marketing strategies tailored to your brand, messaging and business goals.  This includes campaign calendars, buyer‑journey mapping and positioning to reach clinical operations leaders, supply managers, procurement specialists and senior decision‑makers.


 

Our team writes and designs blog posts, SEO articles, social content, email sequences and supporting creative such as infographics, short videos and animations.  We also produce thought‑leadership assets, whitepapers and case studies to establish authority.

We develop and manage LinkedIn (organic and sponsored) and Google Ads campaigns.  Campaigns include brand awareness, thought leadership, executive engagement and retargeting with tactics like video ads, carousel posts and gated downloads.

We plan, write and distribute email campaigns, nurturing prospects throughout the sales funnel.  Our team leverages HubSpot and other tools to segment audiences, schedule sends and personalise content.

We provide monthly and ad‑hoc reporting, campaign optimisation and regular review meetings.  By tracking metrics such as impressions, engagement, MQLs, demo requests and ROI tool downloads, we continually refine your campaigns for better results.

We handle project schedules, approvals and communication, ensuring all deliverables are produced on time.  Additional support can include internal communications, event promotion, product launch content and case-study development.

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Targeted Campaigns

We run parallel campaigns that address each stage of the buyer journey:

Brand recognition – Create awareness of your offerings with top‑of‑funnel blogs, videos, infographics and display ads.

Thought leadership – Publish educational content, gated whitepapers and expert videos to establish trust and generate qualified leads.

C‑suite engagement – Target executives with ROI calculators, tailored whitepapers and webinars that highlight the business impact of your solutions.

Retargeting & conversion – Nurture engaged prospects with dynamic ads, case‑study downloads and personalised CTAs such as demos or consultation requests.

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Have more questions about

Our Service

Setup a phone call or send us an email.  Our customer engagement process is transparent, and non-salesy.

Contact Us

You can use this form to schedule a call that fits your schedule.