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Fractional Marketing Support by BC Consulting
Today’s clinical trial technology and service landscape is churning. A staggering number of new providers have entered the ecosystem, made a small ripple, and then quickly fizzled out into calm water. While startup failure has always been common, it is never the ending that bright eyed entrepreneurs envision when they first hang their shingle. Some may credit this to larger economic trends like the shift in investment strategy and the general reduction of available capital from venture capital firms. Others may highlight the overly aggressive number of startup companies that leverage things like artificial intelligence as their core offering, but don’t have enough real substance to grow a durable business. The good news is that there is a critical driver capable to turn some companies from that same small ripple into a powerful wave; but sadly, it is often overlooked and underappreciated. Excellent commercialization of a product or service doesn’t happen by mistake; rather, it is the intentional actions of companies against a flexible sales and marketing plan that can make or break their success in the sea of startups.
Small to mid-sized clinical trial service and software companies are constantly looking for ways to increase sales and bookings while keeping the “cash is king” mantra top of mind. In other words, new sales with a three year payment schedule, for example, are great for valuation and growth, but making payroll this week may be all that matters. For many companies this problem is manifest by the idea of hiring sales and marketing resource to generate long term revenue versus hiring operational and billable resources to deliver on invoiceable work. Recognizing this gap, BC Consulting has crafted a fractional marketing support service tailored for companies that can't justify the headcount or budget for a full-time sales and marketing team but are cognizant of the criticality of proper commercialization to avoid failure.
What is fractional sales and marketing support?
Fractional sales and marketing support by BC Consulting provides access to a team of seasoned professionals on a part-time or project basis. We aren’t just another creative or marketing agency; rather, we are a team of life-sciences professionals with industry experience. Fractional sales and marketing is the bridge that fills the gap between needing strategic expertise and executing impactful campaigns without the fully-loaded overhead of a full-time position. This service is designed for flexibility, scalability, transparency, and, most importantly, effectiveness. It allows companies to leverage expertise in strategic planning, digital marketing, content creation, and more — all tailored to the unique needs of the clinical trial services and software domain.
The BC Consulting Difference
BC Consulting’s marketing experts bring over 30 years of rich experience in Life Sciences. Our SMEs are recognized as seasoned experts with a robust skill set in driving sales and marketing pipelines and developing comprehensive go-to-market strategies. They have a successful track record in segment prioritization, delivering value-based messaging, and creating multi-channel tactical plans with a keen eye for fiscal management.
Our core proficiency encompasses sales enablement, detailed budgets, team collaboration, and transparent reporting and analysis. Our unique blend of industry expertise, technology, data, and consulting acumen, has been pivotal in setting clear success metrics and priorities, optimizing team resources, and steering projects with exceptional communication and project management skills. In addition, we offer an extensive global network and cross-functional collaboration capabilities to further accentuate our suitability for outsourced marketing support.
Tailored to grow with your business
The team at BC Consulting recognizes that no two companies are the same and that their needs will change over time. Our support offering is highly customizable, ensuring that we align with your specific goals and budgetary considerations. Whether you're looking to refine your brand message, enhance your digital presence, or launch a new product, our team is equipped to deliver with precision and passion.
Strategic Content Marketing
Our content expert will assume the role of a strategist and a creator, ensuring that every piece of content, from press releases to white papers and blogs, is not only well-crafted but also strategically aligned with your marketing goals. This includes:
- Identifying key messages and aligning them with your brand's objectives and target audience's interests.
- Planning and executing content distribution across the most effective channels to maximize reach and engagement.
- Working closely with SMEs through interviews and collaboration to ensure content accuracy and depth
- Case Studies, White Papers, Blogs: Producing high-quality, engaging, and informative content that positions your company as a thought leader in the industry.
Content Writing and Production
With a strong emphasis on quality and relevance, our content specialist will:
- Craft compelling press releases that capture the essence of your newsworthy events and announcements, ensuring they resonate with media outlets and your audience.
- Produce authoritative case studies, white papers, and blog posts that highlight your company's insights, innovations, and thought leadership in the industry.
Marketing Systems Management
Our service includes the strategic oversight and operational management of marketing systems, ensuring that your CRM, like HubSpot or Salesforce, are meticulously aligned with your business processes and marketing objectives.
CRM Contact Optimization:
BC can conduct a thorough audit of your CRM contact database to identify and eliminate unqualified contacts, such as personal email addresses not affiliated with business accounts. This process will not only declutter your database but also enhance the effectiveness of your marketing efforts and reduce costs associated with maintaining superfluous contacts.
Ongoing Content Management:
Post-optimization, our experts can take on the role of managing your content management operations, including:
- The oversight of automated drip campaigns to nurture leads effectively through the sales funnel.
- The management of gated content strategies to generate qualified leads and build a rich contact database.
- Coordination of follow-up activities to ensure timely engagement with prospects, leading to higher conversion rates.
Ready to Elevate Your Marketing?
BC Consulting is not just another marketing agency. We're your strategic partner with deep life sciences experience, ready to empower your business with the marketing expertise it needs to thrive. BC Consulting’s fractional sales and marketing support service is the solution for companies who are looking to make a significant impact without the significant overhead.
Discover how you can leverage fractional sales and marketing support to bridge the gap between struggling startup and growing business. Let's connect and explore the possibilities together.
